So for the interested, here’s Over The Effect’s battle plan with sensitive information removed.
1a. Keep networking.
Keep working on Twitter and Facebook to promote the band, gather fans, get listens to the demos. Build up fanbase, reach out to bands to open for, network with venues, assemble contact lists of independent radio stations, promoters, publicists, advertisers, etc etc etc etc etc. All that social media stuff AND a ton of phone calls and emails and spreadsheets. Ick. I think this blog will prove to be fun and interesting as well. So if you’re reading this, go ahead, follow this blog, follow us on Twitter, like us on Facebook, favorite and leave comments on the songs on Soundcloud.
1b. Keep writing, recording, and posting demo songs.
We have two songs – “Little John” and “Hourglass” – recorded and presentable that are on soundcloud for your preview listening enjoyment as demos. We have another song, “Reflection” that should be released to soundcloud this upcoming week. We have two more songs ready to be recorded – “[REDACTED]” and “[REDACTED]”. That puts us up to five. We started working on two more over this weekend, “[REDACTED]” and “[REDACTED]”. Now we’re up to seven songs. We were originally shooting to finish an EP by the middle of July, but we are now aiming to write five more and have a full length album (12 songs) done by the end of July. Ashley and I both have tons of songs that we had already written on our own, and Nate is a musical idea powerhouse.
2. Revise and re-record all the demos for the album.
The three of us all have perfectionist streaks in us wide enough to mark superhighways. For that reason, these songs recorded are considered 99% complete when we post them on soundcloud. We’ve already made some subtle changes and refinements to “Little John” and “Hourglass”. I know what you’re thinking – “Hey man, post those, I wanna hear em!”. Not quite yet. We’re treating our soundcloud account as our demos. After we get all the demos recorded, posted for a preview, and then revised and rehearsed, we are going to take a day at the end of July to re-record everything, and a few days to mix and master. A couple of weeks of promotion, and we should have our full album available for sale in the early fall.
3. Video and photography.
We will of course need photography for the album and promo materials done. Luckily, between the three of us, we have the equipment and know how to pull of what we need for art and album covers. We also know a few photographers. A promotional video will be needed at minimum, a music video would be stellar. We have already shot some in studio video to use in our promotional video, and I’ve already done some rough treatments for it. We’ll have some clips of us in the studio working on the demos, some interview clips with the three of us being “interviewed”, and it would be cool to get us doing a run through of one of the songs, possibly [REDACTED]. Of course if we end up shooting enough footage, that could be cut into a music video as well. All of this needs to happen first few weeks of August. The complication is that August is going to be very very busy for us (both the band and the three of us as individuals) for many reasons, and while we have lots of concepts, we don’t really have the budget to do a full scale mini-movie music video.
4a. Press & Promo
We are going to most likely submit [REDACTED] to independent radio as a single. Which means that we will also be bombing bloggers and music reviewers, as well as college radio. By then we can have our modest advertising budget & business account setup and be able to aggressively campaign for the album release in (tentatively) early September.
4b. Shows & Promo
We have already started reaching out to venues about show dates in the fall. We are looking to play our asses OFF in September and October. If we can play 18 shows in 2 months, that would be astounding. That’s a lofty goal, but I think it’s possible. Keep local shows to during the week, and try to make quick out of town runs on the weekend. Example: Hit two Athens one weekend, 2 in South Carolina the next weekend, Birmingham/Montgomery/Auburn the next, Chattanooga/Knoxville the weekend after that, Pensacola/Daphne/Mobile the weekend after, 2 in North Carolina the weekend after that, Macon/Valdosta/Tallahassee/Jacksonville after that, and then probably another Athens/Atlanta stop right before Halloween. If we can fill up those weekends, and have CDs to sell at the shows, I believe we can make some money to keep this thing sustainable.